New York City gourmet food store, Hadleigh's, asked us to design their logo as well as the packaging for their private-labelled range of quality chocolates . For the logo, we combined gold calligraphy on a deep moss green which suggested established tradition and quality. This logo was for use in-store as well as the packaging. Each of the chocolate boxes had to look the same, so we employed a color-coded bar at the bottom of each lid to distinguish between each selection, while keeping the family look. The brush lettering was used to imply an exotic richness which was enhanced by the deep blue of the packaging.