The brief was to produce a series of 6 menus for each of the departments in their gourmet food store. Each menu had to be different enough so they reflected the uniqueness of each section, but at the same time, they also had to be seen as part of the same family. We established the overall quality of the store and their foods through a continuity of both elegant layout and typography; the almost regal, crest-like logo and Copperplate typeface were continued on all menus. The underlying, individual background designs now remained free for our interpretations. Logo design and menu covers for 19th Street Food Extravaganza, New York City.
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