We had created a very elegant logo and look for New York City's Burke & Burke gourmet food stores & restaurants, but for their Luncheon Menu, we felt that something a little bolder and more dynamic would be appropriate to separate it from their already wide range of menus. We dramatically enlarged a found picture of a knife and fork so that it became more of a motif than a literal image and despite the severe composition, by using Burke & Burke's colors, white space and an off-white reycled stock, we still retained the familiar elegance.